Digital Craft / Creative Direction

user experience

Protected: NAVY Singapore

March 12, 2012 by Birdie in Art, Design, design direction, game design, Illustration, interfacing, Typeface, user experience

UNICEF- 100x did you know?

July 26, 2011 by Birdie in Design, design direction, infographic, interfacing, Typography, user experience

A simple educational brochure design for UNICEF, educate people about what’s happening around the country and how people can contribute.

UNICEF – Run as one

July 26, 2011 by Birdie in Design, design direction, Illustration, interfacing, user experience

It’s been sometime! Have not been hands on for ages now, itching to do something. UNICEF came to us few months back, asked about my previous campaign “Canon Goes Green”. They’d like something cool for UNICEF for the year, the brief its to come out with a road map for the entire year, creating awareness for the organization and ultimately lead the users to donate. Here’s some of the idea we presented to them.

Digi – What Berry

February 14, 2011 by Birdie in Account Servicing, Design, Illustration, interfacing, level design, Typography, user experience

A great working experience together with NagaDDB team. The brief was to create a mobile plan finder for youth market. Instead of creating a conventional plan finder (Questionnaire) , we decided to make it a little more engaging for the crowd by creating a fun exciting visual journey while looking for the right plan.

The campaign has recruited over 41,000 of participants in 2 months and still growing.

Taylor’s University (mockup)

October 17, 2010 by Birdie in content editing, Design, interfacing, user experience

Taylor’s College was about to announce their “University” status. In need of a site to hold a massive category of information, we were invited to pitch for the project.