level design

Digi – What Berry

February 14, 2011 by Birdie in Account Servicing, Design, Illustration, interfacing, level design, Typography, user experience

A great working experience together with NagaDDB team. The brief was to create a mobile plan finder for youth market. Instead of creating a conventional plan finder (Questionnaire) , we decided to make it a little more engaging for the crowd by creating a fun exciting visual journey while looking for the right plan.

The campaign has recruited over 41,000 of participants in 2 months and still growing.

Tucky² on facebook

August 3, 2010 by Birdie in Design, design direction, game design, Illustration, interfacing, level design, user experience

Together with Snax portal, we launch a facebook game for Snax Member to gain virtual credits to redeem products from KFC, Tucky².

I’m so glad that this project turned out well and won us couples of award from Kancil Awards Night 2010.

The game has been taken down since December 2010, Due to some internal arrangement.

EAgames – C&C 4 prelaunch campaign(mock)

August 3, 2010 by Birdie in Design, design direction, game design, Illustration, interfacing, level design, user experience

Received a pitch invitation from EA Singapore to work on a prelaunch campaign.

The brief was to create a mini “Tower Defensive” game to celebrate the upcoming release of Command & Conquer 4.

We lost the pitch due to budgeting.

Building the Future – Discovery

June 4, 2010 by Birdie in Design, design direction, game design, infographic, interfacing, level design, user experience

Award winning project “building the future: interactive” is a micro-game commissioned by Discovery Channel Asia.

skinnibi (mock)

May 4, 2010 by Birdie in Design, design direction, Game, game design, Illustration, level design, user experience

One of the recent game idea and skinning that I’ve came up with, very much inspired by Electro Plankton.

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