Digital Craft / Creative Direction

Art Director

Contact Details

February 15, 2011 by Birdie in Design

Find out more about me
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hp: +65 9725 6961
Email : birdie@thebirdie.net
Gmail : birdiecanfly@gmail.com

Digi – What Berry

February 14, 2011 by Birdie in Account Servicing, Design, Illustration, interfacing, level design, Typography, user experience

A great working experience together with NagaDDB team. The brief was to create a mobile plan finder for youth market. Instead of creating a conventional plan finder (Questionnaire) , we decided to make it a little more engaging for the crowd by creating a fun exciting visual journey while looking for the right plan.

The campaign has recruited over 41,000 of participants in 2 months and still growing.

OCBC pitch

December 23, 2010 by Birdie in Design

OCBC Malaysia was looking for a revamp on their consumer product. “Humanity” is the concept we have for these visual. I was on the role of illustrations.

Taylor’s University (mockup)

October 17, 2010 by Birdie in content editing, Design, interfacing, user experience

Taylor’s College was about to announce their “University” status. In need of a site to hold a massive category of information, we were invited to pitch for the project.

EAgames – C&C 4 prelaunch campaign(mock)

August 3, 2010 by Birdie in Design, design direction, game design, Illustration, interfacing, level design, user experience

Received a pitch invitation from EA Singapore to work on a prelaunch campaign.

The brief was to create a mini “Tower Defensive” game to celebrate the upcoming release of Command & Conquer 4.

We lost the pitch due to budgeting.

Canon Goes Green

July 3, 2010 by Birdie in Design, design direction, Illustration, interfacing, user experience

The brief was to run a mother earth saving awareness campaign online+on ground.

Work hand in hand with Dentsu Malaysia we created a microsite where users can contribute by uploading some “green” related photos.

For every photo that has uploaded to the site, canon will plant a tree in a reserved forest.

Blinkville v2 (wip)

June 3, 2010 by Birdie in Design, design direction, interfacing, user experience

Blinkville v2, due to lack of time the site is still in development. Also,i would like to thank Zhiquan who has contributed his skills on interface design for this proposal.

Apostrophe-Self Portrait (mock)

April 3, 2010 by Birdie in Design, design direction, interfacing, user experience

One of the many proposal that ended up looking different from its initial stage :P.

This is an art competition where artists submit their illustration based on the theme “Self Portrait”, winner will walk away with some prizes as well as given a chance to held a solo exhibition.