Digital Craft / Creative Direction

Birdie

Digi – What Berry

February 14, 2011 by Birdie in Account Servicing, Design, Illustration, interfacing, level design, Typography, user experience

A great working experience together with NagaDDB team. The brief was to create a mobile plan finder for youth market. Instead of creating a conventional plan finder (Questionnaire) , we decided to make it a little more engaging for the crowd by creating a fun exciting visual journey while looking for the right plan.

The campaign has recruited over 41,000 of participants in 2 months and still growing.

EAgames – C&C 4 prelaunch campaign(mock)

August 3, 2010 by Birdie in Design, design direction, game design, Illustration, interfacing, level design, user experience

Received a pitch invitation from EA Singapore to work on a prelaunch campaign.

The brief was to create a mini “Tower Defensive” game to celebrate the upcoming release of Command & Conquer 4.

We lost the pitch due to budgeting.

Apostrophe-Self Portrait (mock)

April 3, 2010 by Birdie in Design, design direction, interfacing, user experience

One of the many proposal that ended up looking different from its initial stage :P.

This is an art competition where artists submit their illustration based on the theme “Self Portrait”, winner will walk away with some prizes as well as given a chance to held a solo exhibition.